//about
Matt is currently leading teams and brands to unignorable ideas and unmissable results as Global Executive Creative Director at Ogilvy.
As part of Ogilvy’s Worldwide Creative Council, Matt helps shape and drive the work around the world together with the other global creative leaders. In 2024, he was part of the team that helped lead Ogilvy NY to #1 agency in North America. At the same time, he led Verizon to a Super Bowl spot that broke the internet together with Beyonce by dropping two new singles live at the Big Game. In 2023, he helped launch IBM’s AI platform, WatsonX, to great success and helped them win big at Cannes for the first time in nearly 10 years with an idea called The Masters Remastered, which used AI to create expert-level voice commentary on every one of the 21,600 shots taken during the tournament.
Prior to Ogilvy, he was the Deputy Chief Creative Officer at McCann NY helping build the office with new business wins while leading their biggest account. In his time there, they remained at the top of AdAge’s Agency A-list and one of the top agencies in the world at leading brands to outsized commercial and creative success. Before McCann, Matt was the Chief Creative Officer of fiercely independent agency Butler Shine Stern & Partners in San Francisco. While there, they were AdAge’s Small Agency of the Year as a result of a number of new business wins and provocative work that made headlines, won awards and drove results. Before BSSP, he was at 72andSunny in LA where he ran Google for many years, along with Activision and Starbucks. At 72, he and his team were nominated for an Emmy for their work on Google’s 2016 Year In Search film, won big for transforming the entire Google ecosystem into the light side or the dark side to help launch the new Star Wars, sent Michael Phelps and Danny McBride into space for Call of Duty and launched Starbucks’ first new espresso in their history.
Matt puts 100% into the work, into the craft, and into the people. Because he believes this is a people business first and foremost, and he’s in it to help uncover, encourage and work alongside the best in the business. He’s spent most of his career taking on the hardest challenges, big or small, and making big things out of them. Whether that’s building an agency to greatness, building a winning department or building a brand back to the top, he believes radical collaboration is almost always the best answer. That and an ambition to disrupt the norm. Because “norm” doesn’t make headlines, create culture or drive business. To that end, he believes any idea worth anything needs to be grounded in a great truth, a real insight. Strategy is one of the most important functions of this industry and it doesn't always get the credit it deserves or the focus it demands.
Matt has an insatiable curiosity for all things and tries to live every day as a learner, believing it’s more fun and fulfilling that way. He’s lived, worked and learned all over the world, from Italy to Korea, China, New York, San Francisco, Los Angeles and many places in between. His work has been recognized by The Emmys, Cannes, The One Show, D&AD, CLIO, London International Awards and more, and has been featured in Campaign magazine, Communication Arts, Archive, The Work and is in the permanent collection at the MOMA. All of which he feels can be credited back to relentless teamwork and ambitious client partners.
Some highlights:
Teamed up with Beyonce to break the internet and win the Super Bowl.
Changed the conversation for Dove on the biggest night in sport.
Reinvented sports commentary for the Masters with IBM.
Relaunched one of the biggest brands in the world with a whole new everything.
Led the $4 billion dollar global launch of Activision’s Call of Duty franchise to record-breaking sales.
Nominated for an Emmy for Google’s 2016 Year in Search spot.
Sent Michael Phelps into space to face off with Danny McBride.
Got the Beastie Boys to license one of their tracks for an ad for the first time ever.
Led the global launch of Google Home across TV, social, digital, experiential and in the entertainment world, making it the most talked about smart home device on the planet.
Hacked the entire Google ecosystem of products to introduce Star Wars to a new generation of fans with J.J. Abrams.
Led the global launch of Starbucks Blonde, the first new espresso in the company’s history.
Teamed up with J.J. Abrams and Bad Robot again, this time for a whole new kind of space race.
Got Jimmy Fallon so excited about a mobile lightsaber game we created that he played it on live tv.
Transformed iconic stairways across Washington D.C. into monuments honoring the heroes of the disability rights movement.
//experience
Ogilvy
New York
Global Executive Creative Director
McCann
New York
EVP, Deputy Chief Creative Officer
BSSP
San Francisco
Partner, Chief Creative Officer
72andSunny
Los Angeles
Group Creative Director
Google, Activision, Starbucks
David&Goliath
Los Angeles
Creative Director
Kia, LG, Beats by Dr Dre, The Art Institutes, Zico
NYNY Hotel & Casino, Paso Robles Wine Country
Saatchi & Saatchi
Los Angeles
Associate Creative Director
Toyota
AKQA
San Francisco
Senior Copywriter
Nike, Audi, Target, Old Navy
BBDO
New York
Freelance Senior Copywriter
Gillette, Smart Car
Ogilvy
New York
Freelance Senior Copywriter
Motorola, Post, Ragu
Ogilvy
Beijing, China
Copywriter
Motorola, Johnnie Walker, Maxwell House, Kraft, Mercedes-Benz,
Johnson & Johnson, Red Bull, Pond's, World Wildlife Fund, Greenpeace
//contact
email: matthewrobertcurry@gmail.com
phone: 917.655.4033