The world’s most unexpected music drop? 

The ultimate real-time network test? 

Or the most-watched Super Bowl spot ever? 

It’s all three. In one film that kept outdoing itself. 

From Barbey to Beyonc-AI to Beyoncé-Of-The-United-States, we showed that the world’s biggest icon can break the internet, but she can’t break Verizon’s network. Even as she broke the fourth wall at the film’s end to drop two singles from her new country album that got the world streaming and screaming in shock.  

Creating 29 billion impressions, 35% more sign ups YoY for Verizon and the first-ever female black Country-song chart-topper in history.

Oh, and she became the first black woman to win Country Album of the Year at the Grammys as a result.

Not bad, Bey!

In a year that tore us apart, we still found something worth searching for.

We’ve all dreamt of wielding an actual working lightsaber. But it’s never been made possible, until now. For this two-screen Chrome Experiment, we partnered with Star Wars to push what’s possible on the web by turning people’s phones into lightsabers and their childhood dreams into reality.

The Masters. 100 players, across 18 holes, over 4 days, averaging a total of 21,600 shots. Problem is, the broadcast only covers 405 shots. That means only 2% get expert level commentary led by the legendary Jim Nantz.

Until now.

We remastered the Masters, giving every fan their own personal AI commentator covering every single shot taken during the tournament.

Ever wish you could follow an X-wing through a city? Change your inbox to the Dark side? Or turn your phone into a lightsaber to battle an army of stormtroopers? Well we did. So we created this. An immersive experience that seamlessly integrated The Force into the entire Google ecosystem with one simple choice: Light side or Dark.

Starbucks Blonde Espresso doesn't follow traditional espresso rules. It's smooth and subtly sweet, never bitter or hard to drink. Blonde subverts expectations, so we created a campaign that did too—with bright blonde screens, yodeling espresso cups, and a confused yelling voice.

When I was CCO of BSSP, we were Adage’s ‘Small Agency of the Year’. To hand over the title and trophy to the next year’s winner, JohnXHannes, we created a rousing congratulations for them.

The Barbie Dreamhouse has been around since 1962 and is perfect in every way. It’s got a pool, a slide, a palm tree, mid-century modern vibes. But the one thing it’s never had is WiFi.

Until now.

We turned the Barbie Dreamhouse into the Barbie Streamhouse. And turned Barbie into an influencer as a result, with her own social series. We then took it a step further and made a real life Barbie Streamhouse in NYC for people to step inside and explore.

And for people not in NYC, we created a Snapchat lens so they could put themselves into the Streamhouse from anywhere they were. But dreamiest of all, we created a real, working Barbie Streamhouse router that powers your whole house with blazing fast internet.

In short, we made everyone’s streams come true.

At the beginning of the Covid-19 pandemic, we came across a devastating statistic that 70% of small businesses wouldn’t survive the lock down. So we came up with an idea that would get people at home to pay it forward to small businesses across the country. We concepted it on a Monday and launched it four days later on a Thursday. We called it ‘PayItForward Live: a weekly live stream to support small businesses’. We kicked off with Dave Matthews then went on to feature Alicia Keys, Billie Eilish, Usher and more for millions of fans tuning in each week. For each mention of a small business during the stream, Verizon would donate — up to 5 million dollars.

The program was a success, we went well beyond our goal and helped save countless small businesses. And we continue to support them through Verizon’s small business programs, products and services.

Heading into the 2018 holiday season, NBA 2K wanted to make sure that every gift giver and game buyer knew that 2K19 was the game to get. We needed to come up with an idea that made it clear to all that 2K19 was the hottest game of the season; the party everyone was at. We needed to create widespread FOMO. So we dug into the data and let it speak for itself through impactful and contextual OOH.

Verizon needed to reach a new demographic and inject a much needed jolt of humanity into the brand. So we partnered with them to shift it from a telco that talks "at" you, to a life company that's got your back in any situation.

From a launch film that brings back their iconic catch phrase and a fresh new design system that gives it a whole new attitude, to a new offer promising everyone a new phone no matter how busted their old one is, we reinvented how a telco can show up in the world and in people's lives.

The biggest source of frustration in gaming is laggy internet. Verizon has America’s fastest internet and wanted more gamers to up their connection game. So we trolled the biggest gamers in the world. Hard. And invented the world’s first unbreakable controller.

The harder gamers raged over their laggy internet, the more painfully obvious it became — it was our ridiculous controller, or Verizon Fios.

For Call of Duty's return to WWII, we threw out the celeb-action-adventure playbook and leaned into the nostalgia of getting the band back together for one more run across Normandy. 

To make it a truly global campaign, we dug into the language, mannerisms and habits of players in each market so that the campaign spoke to them personally. It all added up to the highest selling game in Activision’s history and a lot of laughs, conversations and comments along the way.

In 2017, smart speaker advertising was oversaturated with the same, soft family lifestyle moments. For the launch of the new Google Home Mini, we wanted to disrupt all that and position Google’s device as the smartest smart speaker to get.

We created a fresh, cheeky, culturally-relevant campaign that hit hard on all the amazing stuff Google Home can do. With "Like Only Google Can" as our big idea, we created countless eye-catching films, print, card games and a donut shop that playfully showed our superiority.

2016 was a pretty rough year. Trump. Brexit. The Refugee crisis. But mostly Trump. Historically, when things go to shit in this country people head for Canada. For the launch of Call of Duty's Infinite Warfare, we wanted to take it a little further.

When everyone else was using the Super Bowl for fun and jokes, we started a whole new conversation that landed at #6 on the USA Today Admeter.

Blue Shield of California came to us wanting to differentiate themselves from other insurance providers by expressing their true values. So we came up with a simple, iconic way to communicate everything they stand for.

Blue. It’s the color of half the country. 72% of pants and 80% of brands. But Blue Shield of California’s blue is different. Not because it looks different, but because of the meaning they give it. Their blue stands for equality and inclusion. Peace and love and health. Selflessness and sacrifice. Freedom of choice. Honesty. Humanity. Courage. Their blue is more than a color. It’s what they stand for.

Most cable companies charge extra fees. Verizon Fios doesn’t. People know their cable provider is sticking it to them. And yet, they say and do nothing. Well, what if your corner store treated you like your cable provider?

To highlight the absurdity of extra fees and get people to reconsider their provider we outfitted a corner store with hidden cameras and charged absurd fees.

Real people, in a real bodega, with real reactions, in real-time. Real fun.

For the launch of Call of Duty's WWII expansion, we created a campaign full of secrets and codes people could find and actually use in the game. All centered around a team that took the whole "live the resistance" thing a little too far.

In 2019, the Oscars were once again snubbing women and people of color. And at the same time, the president was ranting about the border wall and keeping immigrants out. So we took over the Oscars and handed the stage (our media buy) to the underrepresented so more people could hear their stories during the biggest night of storytelling.

Destiny 1 was a big hit. But was largely considered a game for hard core fans. For the launch of Destiny 2, we needed to broaden the appeal. So we leaned into the Han Solo of the gaming world, sacrificed a few puppies, and teamed up with the Beastie Boys for a first ever use of their music in an ad.

To launch Google's new home assistant, we wanted to highlight how different people live in different homes across this country. The launch film aired on Super Bowl, putting a spotlight on diversity at a time when it was being challenged by the president. 

To launch Google's new Chromecast device, we reminded people that it's ok to listen to a song on repeat, use TV to win an argument, or get a little fast and furious pep talk—as long as you go all in. 

Every year, Google releases a film that looks back on the people, topics, events and places the world searched for. And 2017, more than ever before, was the year the world asked ‘how’. From "How to help Las Vegas" to "How to make a protest sign", this film highlights the ways those queries reflect the joys, struggles and triumphs of 2017.

It's not every day you get to team up with JJ Abrams and Bad Robot to help craft and launch a documentary series about 16 teams made up of ordinary people–a farmer, a teacher, a retiree, and others–chasing their dream across the universe. 

To help launch Google's new logo and the completely redesigned Google app, we needed an idea that spoke to the everyday usefulness of the product. So we focused on the answers to life's big dilemmas: what to eat for breakfast, what to do when moving and how to win Halloween.

Meet the Google app.

To launch the newly redesigned Chromecast device, we needed to convey how fast and easy it was to cast things to the TV. So we simplified things down to three simple words: Tap, Tap, Boom.

Twenty five years ago, a group of people with disabilities crawled out of their wheelchairs and pulled themselves up the steps of the capital to protest the lack of accessibility standards. That monumental moment lead to the passing of the Americans with Disabilities Act. To celebrate the 25th anniversary, we returned to those stairs and others throughout Washington D.C., transforming them into works of art honoring the heroes of the Disability Rights Movement. And to make it fully accessible, we partnered with Google to give audio and visual directions to each piece through Google Maps.

Every Camry has a story. And every story has an Effect. What's yours? 

That was the premise for a campaign that invited millions of Camry drivers across the country to tell their story and see the effect it would have on others. To really kick the Camry Effect into gear, we launched a Super Bowl campaign that included 2 TV commercials, 4 documentaries, the first ever Shazam car giveaway and the ability to make a friend's day with the gift of a new car. 

To launch the new New Beats Solo headphones, Beats by Dre came to us looking for something that would make a splash. Something that would celebrate their new line of colors and stand out in a big way. So we created a series of bold posters, print ads, interactive banners and building wraps, associating each color with a word that would give it a unique personality. A combination of character that couldn't be ignored. And then we papered them across the country in an epic blast of Beats color. 

Only 17% of hard core football fans play fantasy football. That’s a very small number of the die-hard, watch every game, yell at the TV and talk shit to your friends, fans. Espn wanted to change that. They wanted to remind people that every game is more fun when there’s more on the line. So we came up with an idea that showed people how it all gets way more crazy and fun when you combine things. Like trash and a panda. Or friends and football. And then brought it to life where the fans spend all of their time: on tv, social and digital.

How do you celebrate a car that’s played a part in more first dates, first kisses, road trips and first drives than any other car in America? Easy. Make it the most reviewed car on the planet. And, along the way, allow people to illustrate and share their Camry stories, moments and memories.

This is the essence of the “Camry Effect”—an interactive, online experience that invites the nearly seven million Camry drivers in America to detail their Camry experiences. The result? A series of dynamic, personalized “Effects” specific to you and your time with Camry.

To launch Skylanders Imaginators, a game that let kids create their own characters, we wanted the kids to have full control of the marketing as well. What we got was something no adult could ever think up.

In the last 500 years, human activity has forced 816 species to extinction. What if it were the other way around? This campaign flipped the perspective on this shocking reality by transforming an underground passageway into an animal shooting range. Only this time, the animals had the guns.

Our aim with Verizon B2B is always to land a big point using a very simple insight and execute it in the most exciting way.

For the global launch of IBM’s Watson X Ai Platform, we asked and answered some of the world’s most challenging “what ifs”. And then we used Ai to help us create a global campaign to dominate the conversation.

The hamsters are back and this time they're getting their geek on as they create Kia’s first ever electric car—the all-new Soul EV. For the launch of the first ever electric Soul, we partnered with Maroon 5 and the VMAs and secured exclusive rights to offer a download of the new track "Animals" to anyone who visited our site for the first ten days after the song launched.

To convey the whitening power of Pond's Sun Shield to an Asian population deeply concerned with having light skin, we converted a billboard into a sun shade during Beijing's 90-degree summer heat.

A team of world class athletes with one common goal: to Make Themselves the best they can be and inspire others to do the same. Shot by photographer Annie Leibovitz, the campaign encouraged women everywhere to join the Make Yourself movement and offered motivation via videos, a training app, personal shout outs on social media and messages from world-famous athletes.

For the launch of IBM’s Watson X AI platform, we enlisted Oscar Isaac to help us tell the story of what IBM’s AI can do for your business.