The Camry Effect — matthew curry

Intro Video

"Connections" Super Bowl Spot

Viewers were invited to Shazam the Super Bowl spot to be automatically entered to win a new Camry.

Homepage

Question Flow

Screen shot 2011-12-08 at 10.54.44 AM_o.png

Screen shot 2011-12-08 at 10.55.01 AM_o.png

Screen shot 2011-12-08 at 11.11.19 AM_o.png

Screen shot 2011-12-08 at 11.11.33 AM_o.png

Screen shot 2011-12-08 at 11.38.34 AM_o.png

Screen shot 2011-12-08 at 11.38.49 AM_o.png

Further Facts & Stats

Screen shot 2011-12-08 at 11.11.57 AM_o.png

Screen shot 2011-12-08 at 11.12.38 AM_o.png

Screen shot 2011-12-08 at 11.13.08 AM_o.png

Screen shot 2011-12-08 at 11.18.13 AM_o.png

Screen shot 2011-12-08 at 11.19.34 AM_o.png

Screen shot 2011-12-08 at 11.21.26 AM_o.png

Explore Effects by Theme

Explore Effects by Location

Explore Effects by Timeline

Created 'Effects'

Site Snapshot

AWARDS: Cannes Bronze Lion, Clio Finalist, One Show Finalist, Bees Award Winner, FWS Site of the Day, Best In Show Website 2012 IAC, Best Automotive Website 2012 IAC, Outstanding Integrated Campaign 2012 IAC.

PRESS:
Time Magazine names Connections in the top 5 Superbowl spots
Forbes Magazine: Toyota, From Recalls to Relevance